Randy Savicky

Tag: human editor of AI content

  • AI Content Isn’t Your Competitive Advantage. Human Editorial Judgment Is

    Randy Savicky

    Like any new product that promised “faster, cheaper, better,” the first AI chatbots were embraced by organizations that saw the competitive advantage of using AI to generate content. Now, however, that first mover competitive advantage has vanished. Generative AI is no longer rare, experimental, or even particularly noteworthy. Human editorial judgment is. AI Is Now… Read more

  • The Human Content Editor Makes AI Content Worth Reading

    Randy Savicky

    I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago Manual of Style, or the internet. But here’s what all those tools have in common: It’s human writers and AI content editors that use them to make… Read more

  • Make Sure Your Authentic Content Has Something to Say

    Randy Savicky

    For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in ideas, that it had expertise worth sharing, and that it was confident someone was interested in hearing about it. That authentic content carried real weight with its… Read more

  • Brand Authority Fades in AI — Here’s What Resilient Brands Do

    Randy Savicky

    From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes easier to produce.  In this new world of infinite output, the relationship between AI content and brand authority is now a defining issue for leaders who care… Read more

  • How AI Content Editors Minimize the Risks of Publishing AI-Only Content

    Randy Savicky

    Today, it’s easy to mix these two ingredients together for an instant editorial disaster: 1) Content generated by artificial intelligence (AI); and  2) Lack of human oversight in the editorial process. The result: A generative AI content catastrophe! Here is a list of reported incidents and responses — only from June to September 2006! —… Read more

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they’re artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been trusted… Read more