Randy Savicky

Category: Blog

  • Five Reasons Why AI-Generated Content Needs a Human AI Content Editor

    Randy Savicky

    The major issues with using artificial intelligence (AI) to create content have changed very little since the first generative AI chatbot, ChatGPT, was introduced on November 30, 2022. Here are five reasons why AI-generated content needs a human AI content editor: AI Hallucinations Are Still a Major Risk AI models can invent facts and distort… Read more

  • AI Content Isn’t Your Competitive Advantage. Human Editorial Judgment Is

    Randy Savicky

    Like any new product that promised “faster, cheaper, better,” the first AI chatbots were embraced by organizations that saw the competitive advantage of using AI to generate content. Now, however, that first mover competitive advantage has vanished. Generative AI is no longer rare, experimental, or even particularly noteworthy. Human editorial judgment is. AI Is Now… Read more

  • The Human Content Editor Makes AI Content Worth Reading

    Randy Savicky

    I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago Manual of Style, or the internet. But here’s what all those tools have in common: It’s human writers and AI content editors that use them to make… Read more

  • Make Sure Your Authentic Content Has Something to Say

    Randy Savicky

    For years, publishing content stood for something meaningful, something authentic. A byline article, a case study, or a white paper told your audience that your company invested in ideas, that it had expertise worth sharing, and that it was confident someone was interested in hearing about it. That authentic content carried real weight with its… Read more

  • Brand Authority Fades in AI — Here’s What Resilient Brands Do

    Randy Savicky

    From a productivity standpoint, artificial intelligence (AI) is extraordinary. From a strategic standpoint, it’s destabilizing. Brand authority fades in AI when everyone is using it and content becomes easier to produce.  In this new world of infinite output, the relationship between AI content and brand authority is now a defining issue for leaders who care… Read more

  • How AI Content Editors Minimize the Risks of Publishing AI-Only Content

    Randy Savicky

    Today, it’s easy to mix these two ingredients together for an instant editorial disaster: 1) Content generated by artificial intelligence (AI); and  2) Lack of human oversight in the editorial process. The result: A generative AI content catastrophe! Here is a list of reported incidents and responses — only from June to September 2006! —… Read more

  • The AI Trust Gap: Why Human Editors of AI Content Matter

    Randy Savicky

    Brands aren’t losing audiences because they’re artificial intelligence (AI); they’re losing them because they blindly trust it too much. Their content teams are using AI to publish content faster than ever before (and more of it), but is it any better? As many brands have learned the hard way, this content shouldn’t have been trusted… Read more

  • How to Spot and Fix Bias in AI-Generated Content (Before It Damages Your Company)

    Randy Savicky

    The most advanced artificial intelligence (AI) models are trained on terabytes of data written by people with their own life experiences, views, values, and perspectives. The result: Bias is inherent in AI, and if left unchecked, it can cause serious harm to your company. It can result in legal issues, lost customers, and damaged relationships.… Read more

  • AI Content Creation: Human-Centered Workflows for Competitive Advantage

    Randy Savicky

    As companies rush to publish and scale with text generated by artificial intelligence (AI), the real differentiator isn’t speed, volume, or the tools they use for AI content creation. Instead, it’s human-centered workflows that integrate the strategic role of human writers and AI editors who blend human judgment and expertise with AI’s efficiency. This is… Read more

  • How To Humanize AI Content: 10 Myths Hurting Your Business

    Randy Savicky

    As content generation tools fueled by artificial intelligence (AI) transform business writing,  companies today face a critical question: Can AI entirely replace human writers? My answer: No, it cannot. In fact, OpenAI, the company behind ChatGPT, the most successful chatbot, recently posted an ad for its own Content Strategist, ChatGPT.com to humanize AI content. According to the… Read more