Tag: AI Generated Content

  • AI Content Isn’t Your Competitive Advantage. Human Editorial Judgment Is

    Like any new product that promised “faster, cheaper, better,” the first AI chatbots were embraced by organizations that saw the competitive advantage of using AI to generate content. Now, however, that first mover competitive advantage has vanished. Generative AI is no longer rare, experimental, or even particularly noteworthy. Human editorial judgment is. AI Is Now… Read more

  • The Human Content Editor Makes AI Content Worth Reading

    I don’t see today’s writers and human content editors as competitors to artificial intelligence (AI) — I see AI as a tool, like the encyclopedia, Roget’s Thesaurus, the Chicago Manual of Style, or the internet. But here’s what all those tools have in common: It’s human writers and AI content editors that use them to make… Read more