My journey as a writer began in the newsroom of a daily paper, banging on a typewriter, before becoming features editor at a music magazine, editor of a healthcare magazine, and editor-in-chief of a professional audio magazine. From there, I transitioned into roles as the staff writer at the public relations agency-of-record for Sony and later became senior vice president at two global public relations agencies in New York City (Edelman and Ruder Finn), the first Head of Edelman Editorial, and then director of marketing and public relations at a law firm.
I’ve spent my career crafting messages designed to influence audience opinions and drive decisions. And what I’ve learned is this: writing is far more than stringing words together. It’s about simplicity, clarity, and the emotional intelligence that only humans possess.
Now, with artificial intelligence (AI) capable of generating content simply and at an unprecedented scale, a pressing question emerges: What role do human writers still play in the age of AI?
My answer is simple: A crucial one. The real power of AI in content creation isn’t about replacing skilled human writers, but in placing them firmly in control of the AI content creation process.
That’s why my journey as a writer continues with my new methodology, Writing For Humans, which was developed just before OpenAI released ChatGPT. My goal is to ensure that human judgment, intelligence, and emotions and not AI remain the driving forces behind effective communications.
I make sure content stays human in today’s age of AI.
It’s all about humans writing for humans.
Have something valuable to say but need help shaping it for your audience?
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