Sometimes You Need More Experience, Not More Staff
The objective isn’t simply to add capacity. It’s to help the agency think better, produce better work, and serve its clients better.
Agencies don’t always need to add people. Sometimes they need additional senior experience for a particular client, assignment, pitch, communications challenge, or period of increased demand.
I can step in where that experience is needed—providing strategic communications counsel, writing and editorial expertise, public relations experience, or senior-level support on a specific assignment.
I work directly with agency leadership and teams, from strategy through execution. That might mean helping solve a difficult communications problem, developing the strategy, strengthening an important piece of writing, shaping a client recommendation, or adding experienced judgment when the stakes are high.
Just as important, I understand how to work within an established agency-client relationship. I can collaborate with agency leaders, account teams, creative professionals, and client executives while respecting the roles, responsibilities, and relationships that are already in place.
I Understand Agency Work From the Inside
My role is to make the agency and its work stronger.
I’ve spent much of my career working in and with agencies. As a senior executive at Edelman and Ruder Finn, I worked with agency teams and clients on communications strategy, public relations, writing, editorial programs and complex communications assignments.
I later built my own consulting practice and have spent more than two decades working directly with organizations and agency partners. That has given me experience on both sides of the relationship: understanding what agencies need to deliver and what clients expect from them.
That perspective matters when I join an agency assignment. I understand the pressures of deadlines, budgets and client expectations. I understand that good ideas have to survive the approval process. And I understand how to contribute senior expertise without disrupting the people, processes and relationships already in place.
I can lead when leadership is needed, collaborate as part of the team, or concentrate on a specific part of the assignment.
“Randy was an excellent collaborator and helped us get good work approved. His copywriting was exceptional.”
— Daniel Taylor, Taylor Design
Where I Can Help
Agencies can bring me in for a specific assignment or client need, for additional senior capacity during a demanding period, or whenever outside perspective and experience can strengthen the work.
01
Strategic Communications Counsel
Senior perspective on client and agency communications challenges, competitive positioning, key message development, target audiences, and the right strategy and tactics.
02
Original Writing & Editorial Support
Senior-level writing, rewriting, and editing for important content from executive and thought leadership material to corporate, marketing, and public relations communications.
03
AI & Editorial Strategy
Helping agencies and their clients determine where human editorial judgment belongs in the AI content process to ensure accuracy and preserve credibility and brand voice.
04
Thought Leadership
Developing the ideas, positioning, and content that turn executive experience, perspective, and subject-matter expertise into credible and compelling thought leadership that is worth publishing.
05
Public Relations Counsel
Senior PR strategy, media perspective, messaging and execution for client assignments that require additional experience or specialized support.
06
New Business Support
Helping agency executives and teams strengthen new business pitches and develop target client lists when fresh outside senior perspective or additional capability can improve the process.
Let’s Talk
If your agency needs additional senior experience for a client, assignment, pitch, or communications challenge, I’d be happy to talk about how I can help.